Essity & IPP
"We have been very satisfied with the IPP model of ‘trade direct’ because they manage it to minimise the rejection rate whilst ensuring we can maximise deliveries to meet time-sensitive deadlines, at a cost-effective rate."
Terry Moore, Logistics General Manager at Bakkavör
IPP offers a ‘trade direct’ palletised service to help Bakkavor cost-effectively move products such as soups, salads and dips to its retail customers. As part of the sustainable ‘circular economy’ which retrieves, repairs and re-uses pallets, ‘trade direct’ takes pallets directly from retail units to Bakkavor at a reduced cost to speed up the process and eradicate so-called ‘empty running’, the wasteful transport miles used on the return leg.
Using IPP, Bakkavor – which has a portfolio of over 5000 different fresh food products – has reduced its rejection rate to just 1.3 per cent meaning that more fresh produce gets through to customers on time without any supply chain delays.
Terry Moore, Bakkavor’s Logistics General Manager, said: “We have been very satisfied with the IPP model of ‘trade direct’ because they manage it to minimise the rejection rate whilst ensuring we can maximise deliveries to meet time-sensitive deadlines, at a cost-effective rate. The company has an understanding of our business needs as we have grown and, as a manufacturer of pallets, can ensure that quality is never compromised. It is a good model and a compelling business case based upon added value rather than the typical low cost model the industry has been used to.”
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