A quality, dependable supply and collaborative approach
IPP and Derbyshire-based Swizzels have worked together since 2009.
IPP is a trusted FMCG partner for Swizzels and has moved millions of sweets for the firm, renowned for its Love Hearts, Parma Violets and Drumstick sweets.
Swizzels products are delivered to UK supermarkets, wholesalers and sweet shops on IPP pooled pallets which are retrieved, repaired, repatriated and eventually recycled as part of the circular economy.
IPP’s one-way trip system
- Processes are streamlined with the collection of empty pallets from Swizzels’ end customers
- These include major multiple retailers, cash and carry businesses and smaller confectioners
- IPP repairs the pallets where necessary and seamlessly reintroduces them into the cycle
- This helps ensure waste and unnecessary miles are reduced
Ensuring our customer can keep up with demand
IPP supported Swizzels during its recent expansion, including the opening of its dedicated Squashies factory in Middlewich, Cheshire.
Swizzels’ head of customer supply, Laura Winfield, said: “Swizzels has worked with IPP for many years, building a strong partnership based on trust, reliability and a shared understanding of our business.
“IPP supplies the pallets that are fundamental to our operation, and over time they have developed a strong understanding of our requirements, from day-to-day volumes to seasonal demand.
“Their consistent quality, dependable supply and collaborative approach have been key to the longevity of the relationship.”
Supporting with seasonal peaks
IPP supports Swizzels during key holiday periods, which see a significant increase in demand, and invests in solutions to enhance visibility and efficiencies, supporting its partners as they grow.
Seasonal peaks such as Halloween and Christmas are critical trading periods for Swizzels, requiring significant uplifts in pallet volumes.
“As volumes have increased, IPP has supported this growth by ensuring a reliable and scalable pallet supply that aligns with our evolving operational needs. Their flexibility and responsiveness have helped us maintain efficiency across our supply chain during periods of expansion, particularly during the time we opened our new dedicated Squashies factory.” - Laura Winfield
Swizzels is now focusing on continued growth through new product development, innovation and increasing its market presence.
Check out all our pallet products at IPP Pooling.
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