PPWR is here: what it means for IPP and your supply chain

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12 August 2026

Today, 12 August, the Packaging and Packaging Waste Regulation (PPWR) starts to apply across the European Union.

While many of its requirements will be introduced gradually over the coming years, the direction is clear: Europe is moving towards more reusable packaging and less waste. For us at IPP, that's not a new challenge. It's what we've been doing for decades.

Why does PPWR matter? 

Think about a reusable coffee cup. Its value doesn't come from using it once, but from using it again and again. The same principle applies to transport packaging. PPWR encourages businesses to move away from single use packaging and towards systems that keep pallets and other load carriers circulating for as long as possible. 

For many companies, this means taking a fresh look at how transport packaging moves through their supply chains and how reuse can become a more structured part of their operations. 

Reuse is more than using a pallet twice 

PPWR doesn't simply ask whether a pallet is reused. It looks at whether it operates within a managed reuse system. That includes elements such as collection, quality inspections, repairs, redistribution and clear documentation that demonstrate how reusable packaging stays in circulation. 

"PPWR encourages businesses to rethink how transport packaging is managed and kept in use for longer. At IPP, our circular pooling system already helps customers do exactly that every day."
- Erin Quinn, Regulatory Affairs Specialist at IPP. 

How IPP already supports PPWR 

At IPP, circular pooling keeps reusable load carriers in use for longer instead of becoming waste. 
IPP supports customers through a managed closed pooling system. Pallets are collected after use, inspected, repaired when needed and returned to the network for another journey. 

Rather than managing pallet ownership, collection, maintenance and redistribution themselves, customers can rely on IPP to manage these processes as part of one circular system.
This keeps load carriers circulating across the supply chain while providing the structured reuse system that is becoming increasingly important under PPWR. 

Looking ahead 

Although PPWR officially starts to apply today, many of its requirements will be phased in over the coming years.
For IPP, this isn't the start of the journey. It's recognition that circular pooling and reusable transport packaging are becoming a very important part of Europe's supply chains.

Together, we'll continue helping our customers prepare for what's ahead. 

Questions about PPWR? 

Want to understand what PPWR could mean for your supply chain? Our experts are here to help.

 

Visit the PPWR section on the FABER website to learn more about the regulation and how our circular pooling model can support your business!